Social Media

Challenge
The client asked us to help them create a more respected social media ‘voice’ globally, and support engagement in priority therapy areas

Solution

• Facilitated workshops to capture internal expertise and insights across multiple therapy areas
• Developed a new voice, editorial approach and process to align global and affiliate teams
• Provided support over two years/multiple events

Results

• Widespread welcome for a more “grown up” approach
• A more structured way to drive engagement in social
• 78% uplift in levels of customer engagement