Social Media

AstraZeneca Strategic and Creative Support

Challenge
The client asked us to help them create a more respected social media ‘voice’ globally, and support engagement in priority therapy areas

Solution

  • Facilitated workshops to capture internal expertise and insights across multiple therapy areas
  • Developed a new voice, editorial approach and process to align global and affiliate teams
  • Provided support over two years/multiple events

Results

  • Widespread welcome for a more “grown up” approach
  • A more structured way to drive engagement in social
  • 78% uplift in levels of customer engagement

AstraZeneca infographic AstraZeneca infographic

"@AstraZeneca. Pharma getting smarter. More subtle and engaged"

Mike Thompson, PhD – leading oncology influencer

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